From early concepting through hands-on design and full creative direction, I lead with a strong artistic vision and a deep commitment to craft.

I build strategically grounded brands through deep experience in brand guidelines, design systems, and visual identity development, ensuring consistency across every touchpoint.

I offer extensive experience in print design—including packaging, collateral, and production—and in digital design across campaign asset creation, social media, email marketing, and multi-platform content.

I lead in-house and cross-functional teams through clear briefings, interdepartmental coordination, and collaborative workflows that keep projects aligned, on schedule, and on budget.

I manage client relationships end-to-end—from discovery, sales support, and relationship building to leading project pitches, coordinating initiatives, and guiding clients through each phase of the creative process.

I apply a passionate, detail-driven approach to every project, ensuring design excellence and accuracy from initial concept through final delivery.

My career spans agency, in-house, and freelance environments, giving me a multifaceted understanding of printing, strategy, creative production, and brand execution.

Proficient in Adobe Creative Suite, Figma, typography, layout design, production workflows, and incorporating AI tools (as a collaborator) for research, ideation, and feedback.