Catherine C. Kadar
Catherine reached out in need of a new website that could warmly introduce herself to new clients along with all of the expert ways she could help them tell their stories.
Read on below ⇣
After brainstorming the look + functionality of the new website, we talked branding. The color palette would consist of brilliant blues to represent trust & business which would slowly shift into a series of cool greys to show clients can be at ease.
The wordmarks would use descriptive words to explain the brand; scaling down to a refined CcK brandmark which toted a text cursor- perfect for digital marketing applications & the new website.
Our client simply loved our art direction & instantly saw
the beauty, longevity, & simplicity of the new branding we had created
3, 2, 1,
We branded the site and pulled back the curtains on the clean, modern brand design & wonderfully detailed, yet perfectly simplistic, key illustrations that would bring the project full-circle.
Branding
Catherine C. Kadar is a former journalist who now specializes in brand Storytelling & Communications. Over the years, she has provided communications counsel to some of the world’s most recognizable brands including Microsoft, Perdue Farms, Hertz Corporation, and Honeywell.
