L.Be, the creative behind the Farm Based Foodie brand, reached out to strategize and emphasize key elements of branding into a retail experience which would soon be opening in The General Store Co-op, a local staple for all things earth-friendly.
After assessing her product line and goals, we workshopped ideas and landed on hang tag designs that could brand large to mid-size items (t-shirts + totes) under ‘ecomerch’ and (house trees) under her witty titling, ‘growceries’.
We branded wordmarks & illustrations for these two key categories that
synced into the existing brand identity
From sell-point icons,
to product signage to diamond-shaped stickers (for branding small products), we designed layouts that allowed the Farm Based Foodie brand to shine in all its glory with memorability and impact to each and every shopper.
Product Signage
Farm Based Foodie is a garden-to-table wellness company. We offer luxury DIY goods and services to help you start gardening— and grow from there. We have been featured on ABC's The View, Modern Farmer, and RealSimple.