Cubita Café Brand
From branding to tone, personality, & positioning we turned up the heat for this brand design boasting ‘100% Street Creditability’ as it puts a Hip-Hip spin on Cuban Eats with Hudson Chef for his new local eatery, Cubita Cafe!
Read on below ⇣
If you are unfamiliar with Gustavo Gutierrez, the 'Hudson Chef' you can watch him cook it up on the TV Show 🔪 Chopped, S.44, E.10 or read about the lines of people waiting to take out the fine espresso and specialty empanadas from his new cafe on NJ.com.
In their words, “Cubita has an urban/upbeat casual environment with hip hop culture taking center stage” with a Cuban Biggie Mural, gold-plated KAWS statue, and even the Cash Rules Everything Around Me tips jar.
These Vibes were all showcased when Infinite™ Drafted
the brand board casting the vision with its Founder
From Design to Brand Positioning,
our team thoroughly enjoyed crafting this modern brand with a full brand suite of marks and even a turn table place setting.
Brand Design
Cubita Café is a local café specializing in empanadas made from scratch, specialty espresso, Cuban sandwiches, and other modern takes on Cuban classics. IT'S A VIBE!
